When one retailer put a picture of an aloe vera leaf and the wording "aloe vera" on the surface of the mattress,consumers assumed that aloe vera was a component of the mattress cover and the retailer had great difficulty dispelling this misconception.This is an example of ________.
A) the halo effect
B) a consumer stereotype
C) the persistence of first impressions
D) effective product positioning
E) perceptual blocking

Question

Quizplus · Accepted Answer

The persistence of first impressions refers to the tendency for people to stick to their initial beliefs, even when presented with evidence that contradicts them. In this case, consumers initially assumed that aloe vera was a component of the mattress cover based on the picture and wording on the surface of the mattress, and they had difficulty changing this belief even after being told that it was not true.

When One Retailer Put a Picture of an Aloe Vera