________ creates an overall image of the company around which multiple products can be featured individually.
A) Positioning against the competition
B) Positioning based on a specific benefit
C) Finding an "unowned" position
D) Umbrella positioning
E) Filling several positions

Question

Quizplus · Accepted Answer

Umbrella positioning creates a strong and cohesive image of the company, helping to establish trust and familiarity with consumers. Under this umbrella, multiple products can then be featured individually.

________ Creates an Overall Image of the Company Around Which