If Yoplait decides to point out that their yogurt has more potassium than a banana,which strategy of attitude change are they following?
A) changing the relative evaluation of attributes
B) changing brand beliefs
C) adding an attribute
D) changing the overall brand rating
E) changing consumers' subjective norms

Question

Quizplus · Accepted Answer

Yoplait is adding a new attribute (potassium) to their product and comparing it to a well-known source of potassium (banana) in order to change consumers' attitudes towards their yogurt.

If Yoplait Decides to Point Out That Their Yogurt Has