When Advil makes a dramatic assertion that it has product superiority over Tylenol by claiming it lasts longer and is gentler,what attitude change strategy is it using?
A) changing the relative evaluation of attributes
B) changing brand beliefs
C) changing beliefs about competitor brands
D) changing the overall brand rating
E) changing consumers' subjective norms

Question

Quizplus · Accepted Answer

Advil is attempting to change beliefs about competitor brands by asserting that it lasts longer and is gentler than Tylenol, which directly targets and alters perceptions of the competitor.

When Advil Makes a Dramatic Assertion That It Has Product