"The largest selling brand" and "the one all others try to imitate" are claims used by companies trying to change attitudes by using the following strategy:
A) changing the relative evaluation of attributes
B) changing brand beliefs
C) adding an attribute
D) changing the overall brand rating
E) changing consumers' subjective norms

Question

Quizplus · Accepted Answer

These claims aim to enhance the overall perception of the brand, thereby changing the overall brand rating in the minds of consumers.

"The Largest Selling Brand" and "The One All Others Try