Although consumers can carry beepers so that their business offices or families can contact them,a cellular telephone enables users to be in nearly instant communication with the world and allows users to both receive and place calls.This is known as the ________ of cellular phones.
A) relative advantage
B) compatibility
C) complexity
D) trialability
E) observability

Question

Quizplus · Accepted Answer

The given scenario describes the advantage of cellular phones over traditional beepers. Therefore, the correct option is the relative advantage, which refers to the degree of superiority of the innovation over the existing alternatives. Compatibility relates to how easy it is to use or integrate the innovation with the existing products, complexity refers to the level of difficulty in understanding or using the innovation, trialability refers to a customer's ability to experiment with the product before adopting it, and observability relates to the extent to which the benefits or results of the innovation are visible or observable to others.

Although Consumers Can Carry Beepers So That Their Business Offices