Trendy items such as fashion accessories tend to diffuse more easily than products used in private because fashion accessories have greater ________.
A) relative advantage
B) compatibility
C) complexity
D) trialability
E) observability

Question

Quizplus · Accepted Answer

Observability refers to the degree to which the benefits or outcomes of using a product are visible or communicated to others. Fashion accessories are often highly visible and observable in social settings, making them more likely to be noticed and adopted by others.

Trendy Items Such as Fashion Accessories Tend to Diffuse More