________ is the most widespread concern of consumer innovators when it comes to innovation in high-tech consumer products.
A) Relative advantage
B) Compatibility
C) Complexity
D) Trialability
E) Observability

Question

Quizplus · Accepted Answer

Complexity is the most widespread concern of consumer innovators when it comes to innovation in high-tech consumer products. This is because consumers fear that new technology may be too difficult to use or understand, reducing their willingness to adopt and purchase the product.

________ Is the Most Widespread Concern of Consumer Innovators When