________ refers to the degree to which a new product is difficult to understand or use.
A) Relative advantage
B) Compatibility
C) Complexity
D) Trialability
E) Observability

Question

Quizplus · Accepted Answer

Complexity refers to the level of difficulty in understanding or using a product. It is one of the five characteristics that affects the rate of adoption of a new product or innovation, according to the Diffusion of Innovations theory. The greater the complexity of a product, the slower its adoption rate will be.

________ Refers to the Degree to Which a New Product