The degree to which potential consumers feel a new product is consistent with their present needs,values,and practices is a measure of its ________.
A) relative advantage
B) compatibility
C) complexity
D) trialability
E) observability

Question

Quizplus · Accepted Answer

Compatibility refers to the degree of consistency between a new product and potential consumers' present needs, values, and practices. Relative advantage refers to the degree to which a product is perceived as better than the alternatives. Complexity refers to the degree to which a product is perceived as difficult to understand or use. Trialability refers to the degree to which a product can be experimented with before purchase. Observability refers to the degree to which the results of product use are visible to others.

The Degree to Which Potential Consumers Feel a New Product