________ is a micro process that focuses on the stages through which an individual consumer passes when deciding to accept or reject a new product.
A) Adoption
B) Assumption
C) Diffusion
D) Innovation
E) Introduction

Question

Quizplus · Accepted Answer

Adoption is the micro-level process that analyzes how individual consumers go through various stages before deciding to accept or reject a new product. These stages include awareness, interest, evaluation, trial, and adoption.

________ Is a Micro Process That Focuses on the Stages