A ________ is somewhat disruptive to consumers but does not alter established behavior patterns.
A) discontinuous innovation
B) dynamically discontinuous innovation
C) dynamically continuous innovation
D) statically continuous innovation
E) continuous innovation

Question

Quizplus · Accepted Answer

A dynamically continuous innovation is a product or service that has some level of disruption or change to consumer behavior, but does not completely alter established behavior patterns. These innovations usually offer some new features, but still resemble current products or services in function and use. Examples include digital cameras replacing film cameras, or smartphones replacing feature phones.

A ________ Is Somewhat Disruptive to Consumers but Does Not