A consumer is being ________ when he or she uses a previously adopted product in a novel or unusual way,or very extensively.
A) use innovative
B) purchase innovative
C) market innovative
D) compatibly innovative
E) incompatibly innovative

Question

Quizplus · Accepted Answer

The term "use innovative" accurately describes the behavior of a consumer who is using a previously adopted product in a new, unconventional way. The other answer choices do not accurately describe this behavior.

A Consumer Is Being ________ When He or She Uses