The ease with which a product's benefits or attributes can be observed,imagined,or described to potential consumers is the product's ________.
A) relative advantage
B) compatibility
C) complexity
D) trialability
E) observability

Question

Quizplus · Accepted Answer

Observability refers to the ease with which a product's benefits or attributes can be observed, imagined, or described to potential consumers. This can influence a consumer's perception of the product and their willingness to try it. Products that are easily observable are more likely to be adopted by consumers.

The Ease with Which a Product's Benefits or Attributes Can