A ________ approach to defining innovation considers a "new" product to be any product that potential consumers judge to be new.
A) product-oriented
B) market-oriented
C) consumer-oriented
D) firm-oriented
E) development-oriented

Question

Quizplus · Accepted Answer

A consumer-oriented approach defines innovation based on the perception of potential consumers, considering a product new if consumers see it as new.

A ________ Approach to Defining Innovation Considers a "New" Product