The term ________ is used to describe the situation in which the increase in information and options available to the consumer is so great that it seriously impairs decision making.
A) postpurchase dissonance
B) innovation overload
C) market mavenism
D) trialability
E) viral marketing

Question

Quizplus · Accepted Answer

Innovation overload refers to the overwhelming amount of information and options available to consumers, which can cause difficulty in making decisions. Post-purchase dissonance refers to the discomfort or doubt that occurs after making a purchase. Market mavenism refers to a consumer who is highly knowledgeable and actively seeks out and shares information about products and services. Trialability refers to the ease with which a product can be tested before a purchase. Viral marketing refers to the use of social networks and other online platforms to spread marketing messages.

The Term ________ Is Used to Describe the Situation in Which