The degree to which potential customers perceive new product as superior to existing substitutes is its ________.
A) relative advantage
B) compatibility
C) complexity
D) trialability
E) observability

Question

Quizplus · Accepted Answer

The degree to which potential customers perceive new product as superior to existing substitutes is its relative advantage. This means that the new product has one or more features that makes it better than existing substitutes and gives it a competitive edge in the market.

The Degree to Which Potential Customers Perceive New Product as Superior