Trying to market a depilatory cream to men as an alternative to shaving would be very difficult due to a lack of ________ between the cream and men's existing shaving routines.
A) relative advantage
B) compatibility
C) complexity
D) trialability
E) observability

Question

Quizplus · Accepted Answer

Compatibility refers to how well the innovation fits with existing routines and habits. In this case, the lack of compatibility between the cream and men's existing shaving routines makes it difficult to market the depilatory cream as an alternative. Relative advantage refers to the benefits of the innovation over existing products, complexity refers to how easy the innovation is to understand and use, trialability refers to the ability to try the innovation before committing, and observability refers to the visibility of the innovation's benefits. Of these options, compatibility is the most relevant to the given scenario.

Trying to Market a Depilatory Cream to Men as an Alternative