The ________ depicts the consumer as basically submissive to the self-serving interests and promotional efforts of marketers.
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model

Question

Quizplus · Accepted Answer

The passive consumer model portrays the consumer as submissive and easily influenced by marketers' promotional efforts. This model suggests that consumers are not active decision-makers, but rather passive recipients of marketing messages.

The ________ Depicts the Consumer as Basically Submissive to the Self-Serving