The ________ describes a consumer who falls somewhere between the extremes of the economic and passive consumer models.
A) active consumer model
B) perceptual consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model

Question

Quizplus · Accepted Answer

The cognitive consumer model describes a consumer who actively processes information and makes decisions based on thought and reasoning, falling between the extremes of purely economic and passive consumer models.

The ________ Describes a Consumer Who Falls Somewhere Between the Extremes