In the ________,a consumer is likely to associate deep feelings,such as joy,fear,love,and hope with certain purchases or possessions.
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model

Question

Quizplus · Accepted Answer

The emotional consumer model is based on the idea that consumers attach deep emotions and feelings to certain purchases or possessions. This can include items that bring them joy, comfort, security, or other positive emotions as well as items that may evoke fear, anxiety, or negative emotions. This model suggests that emotions play a key role in consumer decision-making and behavior.

In the ________,A Consumer Is Likely to Associate Deep Feelings,such