The ________ element of the marketing mix communicates the value proposition using forms such as personal selling, advertising, coupons, and publicity.
A)production
B)place
C)price
D)distribution
E)Communication (promotion)

Question

Quizplus · Accepted Answer

The communication (promotion) element of the marketing mix is responsible for communicating the value proposition to the target market. This is done through various forms such as personal selling, advertising, coupons, and publicity.

The ________ Element of the Marketing Mix Communicates the Value