Your firm has decided to localize its products and services to meet local market demands.A good approach to use would be ________ segmentation.
A)geodemographic
B)psychographic
C)usage
D)positioning
E)social class

Question

Quizplus · Accepted Answer

Geodemographic segmentation is the best approach to use when localizing products and services to meet local market demands. This approach is based on dividing a market into homogeneous groups based on geographical location and demographic characteristics such as age, income, and occupation. This helps in understanding the needs and preferences of local customers and tailoring products and services accordingly.

Your Firm Has Decided to Localize Its Products and Services