________ is a well-known system based on psychological traits that correlate with consumer behavior; it divides the entire U.S.population into segments and then sells pieces of this information to clients for specific strategic applications.
A)VALS
B)Decitica
C)AIO
D)PRIZM
E)NAICS

Question

Quizplus · Accepted Answer

VALS (Values and Lifestyles) is a well-known system that segments the U.S. population based on psychological traits and consumer behavior, and it is used for strategic marketing applications.

________ Is a Well-Known System Based on Psychological Traits That