Which three primary consumer motivations are key to the VALS system?
A)faith, family, and finances
B)age, gender, and ethnicity
C)place of usage, time of usage, and frequency of usage
D)ideals, achievement, and self-expression
E)income, education, and geographic location

Question

Quizplus · Accepted Answer

The three primary consumer motivations in the VALS system are ideals, achievement, and self-expression. This system categorizes consumers based on psychological traits and underlying motivations rather than demographics such as age, gender, or ethnicity. Faith, family, finances, place of usage, time of usage, frequency of usage, income, education, and geographic location are not key motivations in the VALS system.

Which Three Primary Consumer Motivations Are Key to the VALS