A newspaper article announced that VoiceStream Wireless, the nation's sixth-largest wireless carrier, was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones.Of which element of the promotion mix is this an example of?
A)sales promotion
B)advertising
C)public relations
D)personal selling
E)product

Question

Quizplus · Accepted Answer

This is an example of a public relations effort as it involves the company's image and reputation in the media, specifically announcing a major change in their brand and the replacement of a spokesperson.

A Newspaper Article Announced That VoiceStream Wireless, the Nation's Sixth-Largest