Which of the following is NOT an example of a demographic segmentation variable?
A) lifestyle
B) income
C) gender
D) education

Question

Quizplus · Accepted Answer

Lifestyle is not considered a demographic segmentation variable as it encompasses a person's interests, attitudes, and activities, which go beyond their demographic characteristics such as age, gender, income, and education. Demographic segmentation variables include age, gender, income, and education, among others.

Which of the Following Is NOT an Example of a Demographic