The division of buyers into groups based on their product knowledge,usage rate,or loyalty is ________ segmentation.
A) psychographic
B) demographic
C) geographic
D) behavioral

Question

Quizplus · Accepted Answer

Behavioral segmentation involves dividing buyers into groups based on their behavior, such as product knowledge, usage rate, or loyalty. Psychographic segmentation is based on personality traits and values, demographic segmentation is based on factors such as age and income, and geographic segmentation is based on location.

The Division of Buyers into Groups Based on Their Product