In market segmentation,________ are any underlying motivations that drive consumer consumption,such as security or shelter.
A) demands
B) benefits
C) values
D) needs

Question

Quizplus · Accepted Answer

Needs are the underlying motivations that drive consumer consumption. Demands refer to the desire for a specific product or service, benefits refer to the advantages or outcomes that a consumer seeks from a product or service, and values refer to the principles or beliefs that guide consumer behavior.

In Market Segmentation,________ Are Any Underlying Motivations That Drive Consumer