In the market segmentation process,customer needs,wants,and demands are considered segment ________.
A) bases
B) descriptors
C) specializations
D) psychographics

Question

Quizplus · Accepted Answer

Customer needs, wants, and demands are the foundation or basis for segmenting a market. These factors are analyzed to identify groups of customers with similar characteristics and preferences, allowing companies to target their marketing efforts more effectively. Segment descriptors are the specific characteristics used to define segments, while psychographics refer to factors such as personality, values, and attitudes that may influence purchasing behavior. Specializations are not typically used in the market segmentation process.

In the Market Segmentation Process,customer Needs,wants,and Demands Are Considered Segment