A firm that targets very broad segments with relatively homogeneous offerings is most likely using a ________ marketing strategy.
A) target
B) global
C) niche
D) multi-segment

Question

Quizplus · Accepted Answer

The description of targeting very broad segments with relatively homogeneous offerings fits a global marketing strategy. This approach is characterized by offering standardized products or services to a wide range of customers across different geographic locations.

A Firm That Targets Very Broad Segments with Relatively Homogeneous