When New Port Shipping uses segmented marketing,the firm targets several segments and offers a unique product tailored to each one.This approach is called ________ marketing.
A) undifferentiated
B) differentiated
C) concentrated
D) niche

Question

Quizplus · Accepted Answer

Differentiated marketing involves targeting multiple segments and offering unique products to each one. This approach allows the firm to better meet the diverse needs and preferences of its customers.

When New Port Shipping Uses Segmented Marketing,the Firm Targets Several