The division of buyers into groups based on lifestyle or personality characteristics is ________ segmentation.
A) psychographic
B) demographic
C) geographic
D) behavioral

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing buyers into groups based on their lifestyles, behavior patterns, personality traits, values, and interests. This approach allows marketers to understand the needs and wants of a specific market segment, which helps them create tailored marketing messages and products that resonate with their target audience. Demographic segmentation focuses on dividing buyers based on their age, gender, income level, and other similar characteristics, while geographic segmentation is based on dividing buyers based on their location. Behavioral segmentation is based on dividing buyers based on their purchase behavior and decision-making process.

The Division of Buyers into Groups Based on Lifestyle or Personality