A marketer decides to serve several different needs of one segment with multiple products and marketing programs.Which type of differentiated marketing is most likely being used by the marketer?
A) segment specialization
B) product specialization
C) selected specialization
D) full market coverage

Question

Quizplus · Accepted Answer

Segment specialization involves targeting a single market segment with a range of different products or services to meet the diverse needs within that segment. This approach allows the marketer to cater to the various preferences and requirements of a specific group, enhancing customer satisfaction and loyalty within that segment.

A Marketer Decides to Serve Several Different Needs of One