A product's position is based on important attributes as perceived by ________.
A) global markets
B) competitors
C) consumers
D) employees

Question

Quizplus · Accepted Answer

A product's position is based on important attributes as perceived by consumers. This means that the way consumers perceive the key features of a product will determine where it is positioned in the market. It is not based on the opinions of global markets, competitors, or employees.

A Product's Position Is Based on Important Attributes as Perceived