Which of the following criteria is it most important that a segment meet in order to be profitable for a firm?
A) be underserved by competitors
B) be demographically diverse
C) have similar loyalty rates
D) have measurable needs

Question

Quizplus · Accepted Answer

It is most important that a segment have measurable needs that can be addressed by the firm's products or services. Without measurable needs, the firm will not be able to generate revenue or have a profitable segment. While being underserved by competitors and having similar loyalty rates are important factors for success, they are not as crucial as having measurable needs. Demographic diversity may or may not be important, depending on the specific product or service being offered.

Which of the Following Criteria Is It Most Important That