Your new employer has asked you,as a new marketing graduate,to identify a group of potential customers who might respond in a similar way to a given set of marketing efforts.You have been asked to identify a(n)________.
A) market segment
B) target market
C) market strategy
D) market

Question

Quizplus · Accepted Answer

A market segment is a group of potential customers with similar characteristics and needs who are likely to respond similarly to a particular marketing strategy. Therefore, identifying a group of potential customers who might respond in a similar way to a given set of marketing efforts falls under the realm of market segmentation.

Your New Employer Has Asked You,as a New Marketing Graduate,to