The first step of the segmentation process is to ________.
A) select the target segments
B) identify segmentation variables
C) develop a profile of individual segments
D) group customers into homogeneous segments

Name: The first step of the segmentation process is to ________. A) select the target segments B) identify segmentation variables C) develop a profile of individual segments D) group customers into homogeneous segments
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Quizplus · Accepted Answer

The Answer is B

The First Step of the Segmentation Process Is to ________