Market segmentation is based on either benefits sought or observable customer characteristics.
Correct Answer:
Verified
Q2: Which of the following is a micro
Q3: What is the primary purpose of market
Q4: Why have geographic variables become less important
Q5: Which type of segmentation is most related
Q6: Your new employer has asked you,as a
Q8: Geographic variables remain a significant factor in
Q9: The division of buyers into groups based
Q10: Which of the following criteria is it
Q11: A _ segmentation focuses on customer desires
Q12: A benefits-sought segmentation is based on _
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