Which type of segmentation is most related to the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?
A) psychographic
B) demographic
C) geographic
D) behavioral

Question

Quizplus · Accepted Answer

Behavioral segmentation involves dividing the market based on how consumers behave towards or use a product, including the timing of when they purchase and use it. Therefore, the use of the word "when" in this context suggests that the segmentation is based on consumer behavior, making D (behavioral) the best choice.

Which Type of Segmentation Is Most Related to the Use