A firm should make the greatest communication,customer relationship management,and service investments towards which group of customers?

Question

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High-loyalty, high-profitability customers are the most valuable for a firm as they not only generate a significant amount of revenue but are also more likely to refer new customers and provide positive word-of-mouth marketing. Therefore, a firm should make the greatest investments in communication, customer relationship management, and service towards this group of customers to maintain their loyalty and increase their lifetime value.

A Firm Should Make the Greatest Communication,customer Relationship Management,and Service