The rate of return on investments made towards customer retention is always increasing because of constantly decreasing acquisition costs.

Question

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The rate of return on investments made towards customer retention does not always increase due to constantly decreasing acquisition costs. Acquisition costs can fluctuate based on various factors such as market competition, advertising costs, and changes in consumer behavior, which do not guarantee a consistent decrease or a direct impact on the returns from customer retention investments.

The Rate of Return on Investments Made Towards Customer Retention