Which of the following is a true statement about customer relationship management programs?
A) CRM programs enable firms to tailor new products to individuals customers.
B) CRM programs rely primarily on mass market communication systems.
C) CRM programs benefit consumer marketers more than B2B marketers.
D) CRM programs use demographic data to track customer loyalty.
Correct Answer:
Verified
Q2: CRM programs enable marketers to _.
A) compare
Q3: What is the recommended strategy for dealing
Q4: Individuals who really like a product and
Q5: The rate of return on investments made
Q6: A firm should make the greatest communication,customer
Q7: Items priced at or below costs in
Q8: Which of the following is a true
Q9: A company's first step in customer relationship
Q10: What is the purpose of a customer
Q11: According to research,firms spend the majority of
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