A company's first step in customer relationship management should be to ________.

Question

Quizplus · Accepted Answer

Collecting customer touch point data is the first step in understanding and managing customer relationships. This data provides insights into customer behavior and preferences, allowing the company to tailor its products and services to better suit the needs of its customers. Correlating types of transactions, ranking customers by sales volume, and determining how to customize products can all come later in the process of customer relationship management, but they all rely on the foundational understanding provided by customer touch point data.

A Company's First Step in Customer Relationship Management Should Be