Research indicates that word-of-mouth referrals are more likely than price deals to result in the acquisition of loyal customers.

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Studies have shown that word-of-mouth referrals are more effective in creating loyal customers than price deals. When customers have positive experiences with a business, they are more likely to recommend it to others, which can lead to more long-term, loyal customers. In contrast, price deals or discounts may attract customers in the short term, but they are less likely to develop a loyal connection to the brand.

Research Indicates That Word-Of-Mouth Referrals Are More Likely Than Price