Which of the following refers specifically to creating the intangible elements of a brand that make it memorable and meaningful to a consumer?
A) advertising
B) branding
C) exchanging
D) marketing
E) integrating

Question

Quizplus · Accepted Answer

Branding refers specifically to creating the intangible elements of a brand, such as its name, logo, and overall image, that make it memorable and meaningful to a consumer. Advertising, exchanging, marketing, and integrating are all related to the broader concept of promoting and selling a product or service.

Which of the Following Refers Specifically to Creating the Intangible