Which marketing communication tool uses face-to-face contact between the marketer and a prospective customer?
A) advertising
B) sales promotion
C) public relations
D) personal sales
E) customary marketing

Question

Quizplus · Accepted Answer

Personal sales involve face-to-face contact between the marketer and a prospective customer, making it the best answer. Advertising, sales promotion, and public relations involve communication through various media channels, while customary marketing is not a recognized marketing communication tool.

Which Marketing Communication Tool Uses Face-To-Face Contact Between the Marketer