More companies are adopting the concept of ________,which is the practice of unifying all brand communication messages and tools as well as the messages from the marketing mix decisions.
A) integrated marketing communications
B) integrated personal selling
C) integrated competitive methods
D) nonpersonal communication channels
E) buzz marketing

Question

Quizplus · Accepted Answer

The definition given matches with the concept of integrated marketing communications (IMC). IMC is a strategic approach that combines various communication tools and channels to deliver a consistent and unified message to the target audience. It involves coordinating all aspects of the marketing mix, including advertising, sales promotion, public relations, personal selling, and direct marketing, to create a seamless and cohesive brand image.

More Companies Are Adopting the Concept of ________,Which Is the Practice