Which projective technique involves asking consumers to sort through a deck of photos and pick out visuals that represent something,such as typical users of the product or situations in which the product might be used?

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The projective technique that involves asking consumers to sort through a deck of photos and pick out visuals that represent something is called photo sorts. This technique can be used to understand consumers' perceptions about a product, such as the typical users of the product or situations in which the product might be used. Other projective techniques mentioned in the options are Fill-in-the-Blanks, where respondents are asked to complete a sentence or paragraph with their own words or ideas; photo elicitation, where consumers are shown photographs and asked to discuss what they see or feel about the images; purpose-driven games, which are games designed to provide insight into the motivations and attitudes of consumers; and story elicitation, where consumers are asked to tell a story related to a particular topic, product or experience.

Which Projective Technique Involves Asking Consumers to Sort Through a Deck