Which projective technique attempts to gain insight into how people perceive brands by examining the link between concepts?

Name: Which projective technique attempts to gain insight into how people perceive brands by examining the link between concepts?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Metaphors attempt to gain insight into how people perceive brands by examining the link between concepts. The technique involves asking participants to describe a brand using metaphors and analyzing the connections between the metaphors used.

Which Projective Technique Attempts to Gain Insight into How People